Off Key Presents:
"How to Build Your
Music Biz"
Featuring industry leaders SEIDS, Kato on the Track, Dos Dias, JBlack & Mike Norris.
Moderated by One More Time Podcast host Playback Ben.
"How to Build Your Music Biz" is a discussion around challenging the way aspiring creatives and professionals think about making money in music. The panel features industry leaders with unique business models and is moderated by Atlanta's premier music business podcast.
Date: Monday, May 13th, 2024
Time: 1pm - 3pm (get there as early as 12:30pm to network)
Location: CMII @ Georgia State (25 Park Pl NE, Atlanta, GA 30303)
**RSVP does NOT guarantee entry. Admission is first come, first serve.
PANELISTS:
- SEIDS: Sabrina Seidman aka SEIDS has built her 6-figure business through educational content for producers trying to learn Logic Pro. After getting her start as a cruise-ship singer, the pandemic forced her to pivot and rethink her strategy. She quickly grew her TikTok and Instagram followings to over 100k each and was flooded with sponsorship opportunities from some of the biggest music tech companies in the game (Splice, Apple, etc.).
- KATO ON TRACK: He has become known as the “King of Remix Challenges” on social media. The videos of artists performing over his beats have accumulated over 4billion views. This strategy has landed him partnerships with flagship brands like AT&T, Instagram, WingStop, etc. It has also been a unique strategy for him to build relationships with these artists who find him through these online challenges.
- DOS DIAS: He is a Grammy-winning recording engineer. He is the go-to engineer for Summer Walker and works consistently with the legendary songwriter / producer Sean Garrett. Whereas Dos works behind the scenes when it comes to making music, he is front stage and center as one of Atlanta’s premier DJs. Him and 21 Savage’s DJ Marc B host one of the city’s hottest events called “No Sections”.
- JBLACK: He is the man behind the music during the Atlanta Hawks home games. He got the gig by building a strong brand around the art of fingerdrumming. What started off as a niche, fingerdrumming has quickly rose in popularity amongst producers and DJs. J Black mastered the craft and leverages it to work with big brands like BMW, Splice, and more.
- MIKE NORRIS: He has mastered one of the most complicated parts of the music business: publishing. He administers the publishing for a roster of clients and authored a top-selling book on the subject “Music Publisher’s Pocket Guide”. Mike is also a music manager for Grammy-winning producer Fya Man and a roster of other talented creatives. He is most recently working on several 7-figure catalogue sales opportunities.
MODERATOR:
- ONE MORE TIME PODCAST HOST (Playback Ben): OMT is Atlanta’s premier music business podcast. They’ve interviewed a wide variety of guests including Theron Thomas (2024 Grammy-winner for Songwriter of the Year), Amber Grimes (EVP/GM of LVRN (Summer Walker, 6lack)), multi-platinum producer Sonny Digital, Kawan Prather (diamond-selling A&R for OutKast), and many more!

GIVEAWAY: Purchase a t-shirt for 25% off at www.offkeysupply.com using promo code ATL to be entered for a chance to win one of the following:
- Microphone
- 1:1 Short-Form Evaluation with SEIDS
- Free Mix/Master from H3NRY
- 1:1 Branding Workshop with OMT Podcast
- (Extra) Free Off Key Supply T-Shirt